The Pradhan Mantri Bharatiya Janaushadhi Pariyojana (Makkal Marunthagam) is an initiative launched by the Department of Pharmaceuticals, Government of India, aimed at providing quality medications at affordable prices to the masses through dedicated outlets known as Pradhan Mantri Bharatiya Janaushadhi Pariyojana Kendras. These kendras are established to offer generic medicines that are available at significantly lower prices but are comparable in quality and effectiveness to expensive branded drugs.